A FAN IS MORE THAN A CUSTOMER
GAGA’s vision and focus is about engaging and centralizing fans into a cohesive database so that customers can properly message and monetize fan data GAGA collects. For this goal, GAGA invented both a new business category in Sports Media – Social CRM – and a scalable technology, which has proven itself with Premier Sports Properties.
Los Angeles Lakers
“Our fans wanted a deeper relationship with us than they could have following us in social media and attending our games. Now, through the special place we have created on our web site, we can bring fans closer to our players & coaches and to the character, spirit and personality of the entire organization.” - Jeanie Buss, Los Angeles Lakers, Executive Vice President
Houston Dynamo
“After winning two MLS Cup championships and with the construction of our new stadium we needed novel approaches to collect data, increase fan engagement, and profitably monetize the data that GAGA’s platform and services provide.” – Rocky Harris, Houston Dynamo, Sr. Vice President
Stanford University
“GAGA’s product and vision were exactly what we wanted for our new initiative, the Buck/Cardinal Clubhouse. Their account management and technology teams have been wonderful; it’s a great partnership for us.” - Kevin Blue, Stanford University, Associate Director of Athletics
