Our Process

Simply participating in the social media ecosystem is no longer enough.

GAGA has developed an approach to help teams and businesses create and capture value from an expanding fan base.

Our approach is based on 4 customized steps and tools

1. Content Creation & Calibration = Deep Dive

2. Content Delivery & Customization = Platform

3. Content Optimization & Automation = Playbook

4. Content Analysis for Market Research or Monetization  = Dashboard

Content Creation & Calibration

We will start with a Deep Dive with you and your team to understand what your fans would consider a meaningful and engaging exchange rather than a lot of noise and chatter. We will investigate what integration within your organization or across numerous technology platforms makes sense to deliver a unique experience to your fans that best fits your brand, persona & organizational structure. We will jointly develop content ideas that are proprietary and new but also share best practices & industry insights that have delivered results.

Content Delivery & Customization

Once we have figured out what we do, we make drag and drop technology choices from a catalog of options delivered on our Robust Platform that fit your needs to acquire, engage and monetize fans. We will find solutions for legacy data, integration and syndication issues. We deploy in hours and not in months and we ensure that you stay up and running 24/7.

Hand in hand with our deployment, we develop a continuously evolving Playbook of best practice ideas, automated update schedules and anything that keeps your content fresh with optimal efficiency for maximum value creation.

With the help of our proprietary Dashboard, we allow you to analyze the relevant data easily, continuously and in real time. We believe that understanding your fan demographic and preferences is an important step in calibrating the right content and establishing essential metrics for sponsorship & monetization. Our analysis feeds back into our Content Creation in a continuous cycle. Our tools can be equally used for market research and crowd sourcing.