“Our fans wanted a deeper relationship with us than they could have following us in the media and attending our games. Now, through the special place we have created on our web site. We can bring fans closer to our players & coaches and to the character, spirit and personality of the entire organization.”

Jeanie Buss, Executive Vice President of Business Operations, Los Angeles Lakers

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“We have the most passionate fans in all of sports and this new platform will allow them to interact with the team and other fans on a much more personal level. The new site will feature exclusive content, message boards and blogs as well as create a centralized gathering place for our fans.”

Scott Kegley, Digital Media Manager, San Francisco 49ers