Case Study: Clippers Gold Presented by 2K Sports

CASE STUDY: Los Angeles Clippers St. Patrick’s Day Clippers Gold Contest Presented by 2K Sports

ORGANIZATION: Los Angeles Clippers

BACKGROUND & GOALS

Entering the tail end of the NBA season, the Clippers wanted to increase their registered user database via GAGA’s data capturing tools as well as grow their potential season tickets leads heading into the NBA’s offseason. Additionally, they wanted to connect the program with a new potential sponsor and capture a better demographic understanding of their customers.

DETAILS

Between March 8th to the 15th fans entered the contest via the Clippers micro-site, myClipper NATION for a chance to win a Grand Prize (1 winner) of 2 courtside tickets to the March 16th home game against the Philadelphia 76ers, a 1st Prize (1 winner) of an official NBA Game Ball signed by the entire 2010-2011 Clippers team, or a Runner Up Prize (3 winners) of a Clippers Gold Goodie bag, which included official Clippers team gear and autographed merchandise.   Additionally, GAGA was able to attract 2K Sports as the presenting sponsor and cross-promoted the contest via both properties social media platforms on Twitter and Facebook to increase fan involvement.

ACTIVATION

The contest was promoted on all of the Clippers digital assets including Twitter, Facebook, their weekly email newsletter as well as both the landing page for myClipper NATION and the Clippers.com website.

RESULTS

MARCH 8 – MARCH 15

Total Entrants: ~2,700+

New Registered Users: ~1,200+

New Ticket Leads: ~1,900+

2k Sports Opt-ins (co-reg): ~1,200+

Website Visits: ~11,000+

Absolute Unique Visitors: ~9K

Page views: ~ 45,000 (~ 4.1 page views per visit)

Low Exit Rate: 20.10%

Average time on site: 2.23 minutes

New visits: 70.63%